The Curious Case of San Antonio Media Attention

By Andy Liu on Saturday, June 15th 2013
The Curious Case of San Antonio Media Attention

Every morning I fire up Twitter and the first thing I see from the legions of basketball analysts are the greatness the Spurs exhibit, how we underrate them, and how their personalities are unique yet extraordinary. From Grantland to ESPN to Sports Illustrated, they raved on and on about the dynamics between Tony Parker, Tim Duncan, Manu Ginobili and how the dynasty and class of the past decade in the NBA resemble the modern golden age. I may be arguing between professional writers and normal goons on social media but when the game starts, when LeBron James, Dwyane Wade and Chris Bosh play, nearly 100 percent of the talk veers in their direction and ceases to swing back. 

During the offdays of the series, we've had article and pieces on both teams, excellent ones at that, but when the players start to play, there is an exorbitant amount of analysis, jokes and even vitriol directed at the players on the Miami Heat. Whenever LeBron James passes to Mike Miller in the corner instead of forcing up a midrange jumper, the reaction goes, "HE'S GOT BE MORE AGGRESSIVE. MICHAEL JORDAN WOULDN'T HAVE DONE THAT!". Or whenever Chris Bosh forces a 17-footer, the reaction goes, "The guy is 6' 11" and he isn't posting up? SOFT!". And the increasingly familar but temporarily stunted reaction of, "The Heat might need to bench Wade to spread the floor, or something". Panic, reactions, and overreactions have been the calling card of Miami Heat and basketball viewers in the past three years.

One could certainly argue that they brought it upon themselves with how they celebrated the Big Three arrival like they had already succeeded, but it doesn't take into account the fact nearly no one talked about Manu Ginobili's hideous Game 4 effort, Tony Parker's hamstring injury or Tim Duncan's up-and-down play. Granted, four championships does a lot to alleviate the type of scrutiny a team like Miami or Oklahoma City will get but the pass the Spurs are given despite their inevitable—as it is for all teams—crappy play is a disservice to themselvs and us. The inability of most fans and even writers to shelve aside the obvious narrative to separately analyze each game makes the game harder to watch. I wish I could zone it out now but I'd be remissed to say if I didn't think of a certain infamous ESPN employee has to say about the dynamics between James and Wade when one outscores the other. 

I don't pretend to understand the workings of the media or how fans feel about their respective teams but the outrage directed towards LeBron James after losing on a triple double is nowhere to be found after Tony Parker disappears in the second half of Game 4. Both are great players, but the fact one is held to a near-impossible Man of Steel standard doesn't allow us to enjoy basketball as it is. Human instinct forces us to gravitate to the, gasp, more interesting team, but the inability of most people to step back from what they're watching and truly appreciate, instead of criticize, is what's been lacking in these Finals. 

Don't get me wrong, I've been just as disappointed by the three straight blowouts but there's been a story unraveling in each and every one that would perk the interests of even the most sour fan. Game 2 featured the LeBron block and how scary they are when they turn the proverbial switch on. Game 3 was all about the Spurs' lights out shooting but of course we made it about LeBron, as if he could have single-handedly prevented the slow rotations and barrage of threes. Game 4 again reminded us of how fickle injury is between Ginobili and Wade. The incredible Miami Heat offense built around LeBron's ability to defer in a way that other superstars cannot; the shooting of Danny Green and Gary Neal; the growth of Kawhi Leonard; the curious decline of Manu Ginobili; the impact of role players this whole series. Instead, we're forced to listen to the same crap every morning from talking heads, from "Is Wade back?" to "Should LeBron shoot more?" is becoming tiresome and most of all, unintelligent. 

But most of this is a long-winded way of saying, just don't watch TV if you can't stand it, follow the right people on Twitter, and there's a case for that as well. However, like Game of Thrones spoilers, many things in life are unavoidable and I'll be watching Game 5 cringing everytime I read or hear about LeBron's legacy or whether he'll become Magic Johnson or Michael Jordan this game or not. I'm getting sick of writing about this and there's barely a thousand words here, if that. 

Game 5 might dictate who wins the 2013 NBA Championship, and it should be a great game, but don't expect the narrative or talking to cease whether the Miami Heat win or lose. Whatever they do, it's probably not enough, and those of us who are criticizing, don't deserve to truly understand the greatness of both teams. 

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7:00 PM ET
Pistons
-
Cavaliers
-
7:30 PM ET
Celtics
-
Nets
-
8:00 PM ET
Bucks
-
Knicks
-
8:30 PM ET
Mavericks
-
Grizzlies
-
9:30 PM ET
Thunder
-
Nuggets
-
Nets
110
Spurs
126
Jazz
118
Pelicans
129
Pacers
109
Hornets
133
76ers
124
Heat
117
Bulls
112
Trail Blazers
121
Clippers
88
Timberwolves
94
Magic
108
Rockets
113
Mavericks
121
Kings
130
Hawks
126
Wizards
96
Suns
113
Lakers
110
1:00 PM ET
Hornets
-
Trail Blazers
-
3:30 PM ET
Heat
-
Rockets
-
7:00 PM ET
Wizards
-
Raptors
-
8:30 PM ET
Warriors
-
Lakers
-
9:30 PM ET
Jazz
-
Pelicans
-