“Let’s do it!” Gary Gilmore replied when asked if he had any final remarks. Gilmore had been convicted of the murder of a motel manager in Provo, Utah. He had also been charged with, though never formally convicted of, the murder of a gas station attendant one day prior. At 8:07am on January 17, 1977, Gary Gilmore was executed by firing squad at Utah State Prison in Draper, Utah.

At the time, this event was culturally significant. Not for the executed, Gilmore was no more than your average run-of-the-mill scumbag, but for the execution itself. A recent Supreme Court ruling had reinstated the death penalty as a constitutional form of punishment. As a result, Gilmore became the first person legally executed in the United States since 1967, ending a decade long lapse.

Eleven years later, Dan Wiedan is working on a project. Wiedan is the co-founder of Wiedan and Kennedy, one of the world’s largest independently owned advertising agencies in the world. His firm is tasked with creating an advertising campaign for one of its largest clients, Nike.

To this day, Dan Wiedan does not know why Gary Gilmore’s final remarks entered his mind on that day in 1988. But they did. To increase the emphasis, Wiedan replaced the “Let’s” with “Just." 

“Just do it” becomes one of the most iconic and impactful advertising slogans of all time.

It is with the story of Dan Wieden and his murderous muse in mind that I present Week 6: Sneaky Starts. As always, these “sneaky” players are intentionally off-the-wall and under the radar.  Please do not take these recommendations to mean that these players merit a start in all leagues and all formats. They do not. This is simply a list of players that for some identified reason should outperform their usual level of production. They should be looked at as your potential unlikely source of inspiration or, in this case, fantasy glory.

Chad Henne, Quarterback, Jacksonville Jaguars

Here is where the difference between fantasy football and real football becomes increasingly apparent. The Jaguars are a record 28-point underdog against the Broncos this Sunday. 28 points! That’s unheard of. And the crazy thing, it’s probably too low. So, why would the quarterback of the biggest underdog in NFL history be a viable fantasy option? Because he’s the quarterback of the biggest underdog in NFL history. The Jaguars will trail by 28 or more points for most of the game and Henne will likely have to drop back to throw 50 times or more. This game will be the epitome of garbage time production. It will be 28-0 in the first quarter, all the back-ups for the Broncos will come into the game and Chad Henne will fling the ball around until his arm falls off. This would not be a new occurrence for Denver. For as dominate as they have been this year, their defensive stats are terrible because their offensive is so good. They allow the most pass yards per game (347), are second in average yards per pass (8.8) and are fifth in fantasy points by opposing quarterbacks (21.9). And Henne actually has some weapons. Last week, Justin Blackmon tallied five receptions for 136 and one touchdown in his first game back from suspension. Not to mention, Henne’s favorite target from a year ago, Cecil Shorts, is still in town. Henne is not a long-term option, but if you are in a tough spot this week, give him a look.

Prediction: 330 yards, two touchdowns, three interceptions

Willis McGahee, Running Back, Cleveland Browns

The year of mediocre running back production rolls on. There is no way to have any confidence in any of your running backs scoring consistent points unless you have one of about five guys. With so many committees in the league right now, any back that gets the majority of the touches has value. Enter the tremendously old, the tremendously unsexy and, all of a sudden, the tremendously valuable Willis McGahee. Last week, McGahee finished with 26 carries for 72 yards and one touchdown. While that is a terrible yard per carry average, the fact that he received that many carries is very appealing. In fact, the Browns had only two rushing attempts by a running back that did not go to McGahee. And he gets a solid match-up this week. The Browns face a Lions defense that is second worst in average yards per rush (5.3), seventh in rushing yards per game (124.6) and sixth in fantasy points by opposing running backs (20.52). McGahee may not have much left in the tank or the high upside of some other players, but, if you need a reliable running back who will get the ball, McGahee is your guy. Maybe reliability is the new sexy.

Prediction: 75 yards, one touchdown

Terrance Williams, Wide Receiver, Dallas Cowboys

Certain to be one of the most added players off the waiver wire this week, Terrance Williams should get serious consideration for your starting line-up. In the two weeks since Miles Austin was sidelined with injury, Williams has recorded 11 receptions for 222 yards and one touchdown. Granted, a lot of that production did come last week in a game where the NFL quit beating around the bush and finally just outlawed defense. This week Williams and the Cowboys face a Washington Redskins team that would welcome such a ban, as their defense has been historically poor. The Skins allow the fifth most fantasy points to opposing wide receivers (28.85) and fourth most to opposing quarterbacks (22.38). They also rank fifth worst in passing yards per game (298.2) and sixth worst in points per game (28). Once Austin returns, Williams’ value will certainly take a hit. For this week, however, he will get all the benefits of having a favorable match-up and of being Dez Bryant’s teammate.

Prediction: Six receptions, 95 yards, one touchdown